HOW?: Generating new neural circuits for learning, behavior change and decision making

HOW? is a very unique book, offering a long dive into the route between the mind and the brain to unpack the specifics of permanent change. Assumed to be a black box, Morgen makes it possible to actually change our neural circuitry to achieve new habits, new outcomes, and new behaviors, as well as make good decisions based on our own – sometimes hidden – values-based criteria.With the core belief that it’s not possible to change a behavior by trying to change a behavior, Morgen goes far beyond Behavior Modification to help readers generate real change from where it originates – in the brain.Using original thinking, existing neuroscience, systems thinking, and a bit of NLP, Morgen offers sophisticated ideas, steps of change, exercises and examples to teach us the specifics of how to identify and break down our values-based criteria into action steps.Known for her Buying Facilitation® model that breaks down the decisions people must take before becoming buyers, and for her Facilitative Questions that make it possible to get directly into the brain to discover where best answers are stored, Morgen leads readers carefully down the route between conscious and unconscious choices.Written for folks interested in understanding and enabling core change – coaches, leaders, scientists, healthcare professionals – and people seeking to change habits such as weight loss or smoking cessation, this book actually teaches how to generate wholly new neural circuits. Read more