Excelsior Pür 7.5x Ultra Concentrated Liquid Laundry Detergent, 2.4 L / 200 Loads, All-in-One Formula with Odor Suppressant, Includes 120 mL Stain Remover + Eco Dispenser

Excelsior Pür is a 7.5x concentrated liquid laundry detergent built for efficient, repeatable dosing. With 2.4 L in the box and up to 200 loads, it is designed for households that want performance-focused cleaning while using less per wash. The all-in-one formula is engineered to replace multiple add-ons in a typical routine—detergent, fabric softener, brighteners/whiteners, and anti-static sheets—so you can simplify the wash process without juggling extra products. A built-in odor suppressant supports long-lasting freshness across everyday laundry and higher-odor loads. Consistency matters with concentrated detergent. Each box includes a reusable Eco‑Dispenser bottle to help you measure the same dose every time (3 pumps = 12 mL), reducing guesswork and helping avoid overuse. You also receive a 120 mL stain remover for pre-treating spots and a 30 mL travel stain remover bottle for quick touch-ups away from home. Excelsior is part of the Phoenix A.M.D. family of home-care and protection programs developed since 1991. Excelsior Pür continues that focus with premium components and a streamlined system designed for modern laundry habits. For best results, follow garment care labels and adjust dosing for load size and soil level. Use responsibly, store securely, and enjoy a cleaner routine with fewer steps.

• Engineered for reliable cleaning in a measured, ultra-concentrated dose—2.4 L delivers up to 200 loads with a 7.5x formula that helps you use less per wash without over-pouring.
• All-in-one laundry system designed to streamline your routine: replaces detergent plus softener, brighteners/whiteners, and anti-static sheets, so you can keep your wash steps simple and consistent.
• Built-in odor suppressant supports long-lasting freshness on everyday loads and high-odor items; purpose-built for households that want clean results without heavy fragrance build-up.
• Precision dispensing helps reduce waste: each box includes a reusable Eco‑Dispenser bottle—3 pumps = 12 mL—so you can repeat the same dose across loads and avoid guessing at the cap.
• Complete box kit for stain and travel needs: includes a 120 mL stain remover plus a 30 mL travel stain remover bottle—convenient for quick pre-treating at home, on the road, or at the dock.